{"id":164,"date":"2023-08-01T21:45:16","date_gmt":"2023-08-01T11:45:16","guid":{"rendered":"https:\/\/thepurefoodco.com\/aus\/about-us\/"},"modified":"2025-12-03T08:43:56","modified_gmt":"2025-12-02T21:43:56","slug":"about-us","status":"publish","type":"page","link":"https:\/\/thepurefoodco.com\/aus\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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Pure Food since 2013<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Pure Food Co was founded to solve a real problem<\/strong><\/h3>

Sam Bridgewater and Maia Royal founded the company in 2013 after Sam\u2019s beloved stepdad got sick. The options available meant he just didn\u2019t want to eat. His energy drained away, and recovery slowed.<\/p>

The protein deficit<\/strong><\/h3>

It\u2019s a story repeated every day across health and aged care facilities \u2013 older people require almost twice as much protein as elite athletes, and most are getting as little as 60% of what they need. The result is lower weight and muscle mass, more illness, falls and hospitalisations and much less freedom to enjoy life.<\/p>

The power of Pure Foods<\/strong><\/h3>

Sam and Maia connected with the world\u2019s best chefs, aged-care facilities, dieticians, speech therapists and \u2013 most importantly \u2013 the people who would eat the food. They built their turn-key food system around food people enjoy, with support for facilities to simplify mealtimes, compliance and resident satisfaction.<\/p>

The Pure Food Co proudly services New South Wales, Victoria, Tasmania, Queensland, South Australia<\/a>, and Western Australia<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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MISSION AND VALUES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nourishing the world's seniors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tWe innovate\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scalable, sustainable and market leading<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tAbout the health of seniors\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We deliver<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Quality food packed with nutrition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Awards<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Awards<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"EIA-2024-Winner-Badge_scaled.png\"<\/figure><\/div>
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Trusted around the world<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\u201cI\u2019ve had a fantastic experience with the Pure Food team on this innovative approach to meals. We have seen real improvement in our residents\u2019 enjoyment of the food and their weight. Because of these exciting results, we have rolled out Texture Modified Range to all our residents\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tJan Summerell<\/span>Operations Manager, Lifestyle Enhancement<\/br>Bupa Villages & Aged Care NZ<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\u201cI think mum looks fabulous. She is happier, of course, because she gets a variety of flavours and her weight has stabilised. She wants to eat now. I think it\u2019s made a huge difference to her body and skin and has given her dignity back. I\u2019m really chuffed.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tLiz<\/span>Daughter<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\u201cThe fortification means that people can eat smaller portions and finish their meal at the\nsame time as their dining companions while still getting the nutrition they need.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tDr Anna Miles<\/span>Lecturer in Dysphagia at Auckland University<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"We can't really stop using Pure Food when you see the results with the residents and the improvement in their quality of life. I mean, why would you?\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tRosemary Deane<\/span>Facility Manager, Essie Summers Retirement Village<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pure Food since 2013 The Pure Food Co was founded to solve a real problem Sam Bridgewater and Maia Royal founded the company in 2013 after Sam\u2019s beloved stepdad got sick. The options available meant he just didn\u2019t want to eat. His energy drained away, and recovery slowed. The protein deficit It\u2019s a story repeated […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-164","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thepurefoodco.com\/aus\/wp-json\/wp\/v2\/pages\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepurefoodco.com\/aus\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thepurefoodco.com\/aus\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thepurefoodco.com\/aus\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepurefoodco.com\/aus\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":32,"href":"https:\/\/thepurefoodco.com\/aus\/wp-json\/wp\/v2\/pages\/164\/revisions"}],"predecessor-version":[{"id":8027,"href":"https:\/\/thepurefoodco.com\/aus\/wp-json\/wp\/v2\/pages\/164\/revisions\/8027"}],"wp:attachment":[{"href":"https:\/\/thepurefoodco.com\/aus\/wp-json\/wp\/v2\/media?parent=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}