Keeping our people and food safe
At the Pure Food Co, the health and well-being of our customers is our top priority and we want to ensure that our food and people are safe. We have a number of strict food safety controls in place to keep our products safe, including pasteurising at temperatures that prevent outbreaks of viruses, automated sealing of product and sanitary handling.
Our nutritionally fortified purees are a convenient meal option as they have a shelf life of 30 days in the refrigerator. They require minimum preparation and are ready to serve, meaning less hands and less chance of infection.
We also place significant importance in continuing to make our product available. We ensure that our highly nutritious fortified purees reach those who need them the most and support them in their well-being.
In light of the Coronavirus (COVID-19) outbreak we have undertaken a care initiative to support older people in our communities. We are providing 400 Care Packages for New Zealand’s elderly at an affordable price of just $10 NZD including delivery. We care about our elderly and this initiative aims to improve their nutrition and hydration to support a healthy immune system, which is crucial at this time. See our Care Package product here. Note product not available in rural areas. Please check your address here.
Nutrition for older people
Delicious, 100% natural soft food, fortified with extra plant-based nutrition, that’s a triumph of taste, texture and convenience within your home or aged care facility.
Food for at home consumers
For Home
Food for Healthcare Organisations
For Healthcare
Who is Pure Food for?
Vulnerable people like Bob
Bob is 79 years old and lives at home on his own. He has difficulty swallowing and as a result has been eating less as it is getting more difficult for him. This has meant he is now losing weight, fatigues easily and his family are concerned.
After weight-loss surgery
Judy is 46 years old and has recently had bariatric surgery – gastric sleeve surgery for weight loss. To aid her recovery post the operation she needs high protein pureed food that is a safe texture and tastes great.
Healthy people like Phil
Phil and his wife Nancy are both active, enjoying shared time with friends & family. They need food with extra nutrition to ensure they can both live life to its fullest. They love the convenience of soups and smoothies made from our fortified purees.
Scientific Proof
We have done our research. Good nutrition dramatically improves quality of life. Based on clinical assessment data we have seen that our nutrient-packed purees, with extra protein, energy & fibre, are associated with positive health & well-being outcomes. Even small amounts of our purees help people get the nutrition they need to live their best lives.
Among elderly people, those who use our purees have noticed:
Puree Products for Home
We have plenty of options to fit your needs
Delicious, fortified purees
Our fortified purees are made from high quality ingredients, sourced locally where possible, and combined with extra pea and rice protein, energy and fibre to ensure every mouthful is extra nutritious. Guaranteed IDDSI compliant and safe every time, they are perfect for people with dysphagia and other eating difficulties, as well as those recovering from surgery, suffering from disabilities or used as a base for delicious and convenient soups and smoothies to deliver extra energy and protein for everyone.
“I felt relieved that I found a product that was the right consistency and tasted fantastic. It is easy to use and store in my fridge for a quick snack or meal”
Show your loved ones that you care about them, with our Care Package!
NOTE: We are limiting the orders to 1 Care Packages per person so that as many older people as possible have access to this limited product.
This care package includes a mix of 7 nutritionally fortified purees that you can either heat and consume, or use as a nutritionally fortified base for soups and smoothies.
The package is curated from a mix of the below purees:
100g Lemon Delight Puree
100g Cauliflower Gratin Puree
100g Creamy Broccoli Puree
100g Tomato Bake Puree
100g Glazed Carrots Puree
100g Roast Pumpkin Puree
100g Minted Peas Puree
100g Chocolate Brownie Puree
Note- The price is inclusive of delivery charges and we do not ship to rural addresses. You can check your address here
Free shipping only on Care Packages other additional products will carry standard shipping rates.
Level 4 IDSSI $10.00 This pack contains 18 delicious high-protein purees (taken from those available in our protein category) to assist during the recovery period following bariatric surgery. With it you will receive some information, provided by specialist bariatric dietitians, to assist your post-surgery recovery. Tips for success on the pureed diet following bariatric surgery: *Selection of products will be determined by The Pure Food Co and subject to availability. Please advice if dietary requirements need to be considered. Level 4 IDSSI $72.00Care Package
Bariatric Pack
Popular Recipes
Use our purees to make delicious & nutritious soups and smoothies
A triumph of innovation and taste
Our puree products have been developed with leading chefs to deliver great tasting homestyle flavours for everyone. From the classic Chicken Veloute to a decadent Chocolate Brownie & everything in between, we have something for all taste preferences. Our products have been recognised as leading the way in innovation and flavour, winning the 2019 NZ Food Awards Supreme Award.
Safety comes first
The International Dysphagia Diet Standardisation Initiative (IDDSI) framework standardises texture modified foods and thickened fluids for people with dysphagia, or eating and swallowing difficulties. Using unique production technology our Pure Food products are guaranteed to meet the IDDSI framework requirements, so you, or those you care for, are receiving the correct, safe texture every time.
Our products are Dietitian and Speech Language Therapist approved and allergen friendly as we produce in a wheat, nut and soy free factory.
Delivery for home - to your door
We deliver your products for home direct to your door from our factory in Auckland. We dispatch our products on Mondays and Wednesday in chilled containers. Please note that we don’t deliver to rural addresses so please check before placing your order.
Ready to eat at any time
Our products are chilled and will keep in the fridge for up to 30 days. Our customers love the convenience of being able to grab a pottle, heat and eat at any time knowing it will be safe and taste great as a snack, main meal or dessert treat.
Customer Stories
“Pure Food delivers quality, service, results and are innovative and purely brilliant. I believe that The Pure Food Co has pioneered an era of innovative
“Pure Food…It’s convenient, easy to work with, hassle free. If I wasn’t there – a kitchen hand could do it. You just heat it up
“Michael has gone from eating hardly anything at all to eating a whole 100g tub per meal (eats breakfast, lunch, dinner and then desserts). We
Customer Testimonials
“One of our more difficult residents (a fussy eater) who is on a texture modified diet stood up at the residents meeting and thanked the kitchen for the new puree food. She said she had been surviving on custard for a while, and so is very grateful. She loves the braised cabbage in particular. – Chef, Cantabria Lifecare
“I just love how they have approached their business. You can really tell it comes from a place of authenticity and connecting with the idea. Particularly when you hear Sam’s story and how the idea came about. Adds an emotional connection to the product and brand. The fact that the reps are qualified dietitians is also fantastic – reinforces that credibility.” – Nurse manager
“Chicken Veloute smells good, really tempting, getting lots of positive comments from residents and staff” – Ryman Jean Sandel
