New research reveals the representation gap in the health and wellness conversation

Although 86% of people place importance in our health and wellness, only 40% have considered what this looks like in later life, and only 1 in 3 people are confident they understand their senior loved ones’ nutrition needs

These nutrition needs may shock,  Seniors daily protein requirements are higher than elite athletes. However, most people ranked over Seniors as having the lowest protein needs.

These misconceptions are fuelling a protein gap for today’s seniors, shockingly, 50% of seniors in the community and aged care are classed as malnourished or at risk of malnutrition.

The Pure Food Co wants to encourage conversations around senior nutrition to correct the existing misconceptions, aid health outcomes for seniors, and to ensure that people are living happier and healthier (not just longer) lives. 

“We want ageing nutrition to be part of the mainstream health and wellness conversation because we know that empowering people with awareness and knowledge is the best way to drive change and bridge the protein gap affecting today’s seniors” says The Pure Food Co Co-Founder Sam Bridgewater.

“We hope this increased consideration encourages those with a significant senior in their lives to ask the right questions of their loved ones’ care provider or make changes to support a more nutritious diet if living independently. 

“Furthermore, our research found that only 17% of people have a proactive plan in place to support their own long term health. Switching the narrative so people adopt a forward thinking approach to wellness as they age is a vital step in building a healthy and happy future.”