Pure Food - Green Overlay Right

Nourishing the world's seniors

Our Story

My world changed forever when I watched a family member’s illness make it impossible for him to eat. The emotional impact set off a journey to uncover how other people with such challenges cope.

Research revealed that too many people were also struggling to enjoy food and therefore get the nutrition they need. In fact, almost a quarter of older people are malnourished, meaning they are more frail, less independent and too often unhappy.

So I teamed up with co-founder Maia and together we decided to do something about it. The Pure Food Co was born.

Our mission is to reclaim the true value of food by creating delicious food that will help people thrive when they are at their most vulnerable.

Sam Bridgewater, Co-Founder

Our Food

Award Winning Products

Our products are made with the finest local ingredients developed with qualified chefs to ensure only the best flavours are being made for people to enjoy. Our purees are also used as bases for soups and smoothies. 

The success of taste and innovation to achieve our unique products has been recognised by many and as a result, we’ve won multiple awards for our pureed foods from leading culinary institutes and other organisations in New Zealand.