Nourishing the world's seniors

My world changed forever when I watched a family member’s illness make it impossible for him to eat. The emotional impact set off a journey to uncover how other people with such challenges cope.

Research revealed that too many people were also struggling to enjoy food and therefore get the nutrition they need. In fact, almost a quarter of older people are malnourished, meaning they are more frail, less independent and too often unhappy.

So I teamed up with co-founder Maia and together we decided to do something about it. The Pure Food Co was born.

Our mission is to reclaim the true value of food by creating delicious food that will help people thrive when they are at their most vulnerable.