About Us - The Pure Food Co

Pure Food since 2013

The Pure Food Co was founded to solve a real problem.
New Zealanders Sam Bridgewater and Maia Royal founded the company in 2013 after Sam’s beloved stepdad got sick. The options available meant he just didn’t want to eat. His energy drained away, and recovery slowed.

The protein deficit
It’s a story repeated every day across health and aged care facilities – older people require almost twice as much protein as elite athletes, and most are getting as little as 60% of what they need. The result is lower weight and muscle mass, more illness, falls and hospitalisations and much less freedom to enjoy life.

The power of Pure Foods
Sam and Maia connected with the world’s best chefs, aged-care facilities, dieticians, speech therapists and – most importantly – the people who would eat the food. They built their turn-key food system around food people enjoy, with support for facilities to simplify mealtimes, compliance and resident satisfaction.

MISSION AND VALUES

Nourishing the world's seniors

We innovate

Scalable, sustainable and market leading

We care

About the health of seniors

We deliver

Quality food packed with nutrition.

Awards

“I’ve had a fantastic experience with the Pure Food team on this innovative approach to meals. We have seen real improvement in our residents’ enjoyment of the food and their weight. Because of these exciting results, we have rolled out Shapes to all our residents”

"Pure Food provides an invaluable enhancement to our menus specially for residents on a texture modified. The pre-shaped portions have made the meals even more attractive and enjoyable to eat”

“I think mum looks fabulous. She is happier, of course, because she gets a variety of flavours and her weight has stabilised. She wants to eat now. I think it’s made a huge difference to her body and skin and has given her dignity back. I’m really chuffed.”

“The fortification means that people can eat smaller portions and finish their meal at the same time as their dining companions while still getting the nutrition they need.”

"We can't really stop using Pure Food when you see the results with the residents and the improvement in their quality of life. I mean, why would you?”

Pure Food since 2013

The Pure Food Co was founded to solve a real problem.New Zealanders Sam Bridgewater and Maia Royal founded the company in 2013 after Sam’s beloved stepdad got sick. The options available meant he just didn’t want to eat. His energy drained away, and recovery slowed.

MISSION AND VALUES

Nourishing the world's seniors

Awards

The Pure Food Co was founded to solve a real problem.
New Zealanders Sam Bridgewater and Maia Royal founded the company in 2013 after Sam’s beloved stepdad got sick. The options available meant he just didn’t want to eat. His energy drained away, and recovery slowed.