About us

Our belief is that quality of life starts with quality of food and our mission is to nourish the world’s older people through quality food and nutrition.

Latest news

My world changed forever when I watched a family member’s illness make it impossible for him to eat. The emotional impact set off a journey to uncover how other people with such challenges cope.

Our research revealed that too many people were also struggling to enjoy food and therefore get the nutrition they need. In fact, almost a quarter of older people are malnourished, meaning they are more frail, less independent and too often unhappy.

Our mission is to reclaim the true value of food by creating delicious food that will help people thrive when they are at their most vulnerable.

Our Story

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Sam Bridgewater, Co-Founder

Our Food

Our recipes, created by an experienced Chef, have beautiful flavours, delicious aromas and vibrant colours. We source high quality ingredients from all over New Zealand – for  example our pork is from Canterbury and pumpkin from Gisborne.

We then blend the fresh food with natural, plant-based nutrition, to provide extra bioavailable nutrition. The result is a variety of delicious foods that are full of flavour, packed with nutrition and easy to swallow.

Our consumers have not only experienced improved health but also improved quality of life – they deserve the very best & it starts with food!

Maia Royal, Co-Founder

Our products are:

Award Winning Products

Our products are made with the finest local ingredients developed with qualified chefs to ensure only the best flavours are being made for people to enjoy.  Our purees are also used as bases for soups and smoothies.  Currently we have a range of soups in the New Zealand Regional Koru Lounges.

The success of taste and innovation to achieve our unique products has been recognised by many and as a result, we’ve won multiple awards for our pureed foods from leading culinary institutes and other organisations in New Zealand.

Our Founders

The Pure Food Co was founded by Sam Bridgewater and Maia Royal after Sam saw what happened to his stepdad when he had an illness that made it impossible for him to eat normal food. The emotional impact set Sam off on a journey to discover how other people with these challenges were coping. Research revealed that the eating experience for far too many people was nowhere near okay. So he teamed up with co-founder Maia and together they decided to do something about it. The Pure Food Co was born.